Omnitive Search featured on Singapore’s leading Chinese TV station Channel 8 – Technology Makes It Easy: A Digital Journey to Find Roots


Daniel Lee


Artificial Intelligence (AI) has permeated many areas of our lives today and one major benefit that we consumers enjoy is the elevated experience through personalisation of content discovery. Most recently, even the arts and culture industry has adopted AI for this purpose. Roots is one such example. It is a one-stop online destination for anyone to discover Singapore’s diverse culture and history governed by the National Heritage Board (NHB). Roots recognised the need to leverage artificial intelligence (AI) to bring these diversified historical relics and materials to consumers in a modern way and selected TAIGER as their solution provider to be the core engine to digitalise the Asia heritage journey.

Unlock automated organisation and access of artefacts

Omnitive Search is a semantic search engine for digitalised organisations to find meaningful answers in expanding digital environments. This was ideal for Roots which wanted to digitalise their massive amounts of content and ensure visitors could gain access to these information easily. For administrators, Omnitive Search’s auto-tagging capabilities allowed for precise and automatic organisation of existing and new pieces of content which was a common situation for Roots. This move sets a precedent for world class knowledge management in the arts and cultural sector.


“Manually organising 100,000 content pieces would have taken Roots one year to complete, but AI enabled them to do so just within a week.”

– Channel 8’s Technology Makes It Easy: A Digital Journey To Find Roots.


Example of how entities are auto-tagged. Source: TAIGER

A Segment of ROOTS’ Knowledge Graph. Source: TAIGER


Unlocking better content discovery, enabling better visitor experience

Auto-tagging forms the foundation of our search and recommendation engine to deliver an improved user experience with faster search and quality recommendations, facilitating content discovery when visitors browse through the website.


Recommended content after searching “Prime Minister SG”. Source: Roots

Sample algorithm of the recommended engine. Source: TAIGER


See Omnitive Search in action on this Channel 8 broadcast – Technology Makes It Easy: A Digital Journey to Find Roots.


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