Research Projects


Increasing Effectiveness of Marketing and Communication with Social Networks


The SOCIAL TV project develops tools to analyze information from Social Networks for exploitation in marketing and communication. Thanks to this SOCIAL TV, broadcasting, media monitoring and media planning companies will benefit from the use of social networks as a source of information about their TV programs, thus allowing them a better knowledge of their audience, to know the success or failure of their programs, and better sell their advertising space optimizing investment trademarks. This project is funded by: Acción Estratégica Economía y Sociedad Digital (AEESD)

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Este proyecto ha sido financiado gracias al Ministerio de Economia y Competitividad dentro del Programa Estatal de Investigación, Desarrollo e Innovación Orientada a los Retos de la Sociedad, en el marco del Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016 (Retos Colaboración) con expediente número RTC-2014-2566-7