Research Projects

VisualAD

Analyzing Trends in Social Networking through the Monetization of Images

Background

The Internet industry has mainly been exploiting and monetizing text-based structures. In fact, the marketing industry has invested in optimizing websites and applications using tools to find keywords that sought to make their brands more visible to clients in search engine results and social networks. This situation is changing whereby users have changed their behavior and share more photographs and social networks are becoming more visual in general.

Overview

VisualAD focuses on new disruptive innovation through Visual Intelligence and Complementary Currencies to analyze trends in social networking through the monetization of images. VisualAD focuses on analyzing visual content instead of the traditional text analysis. It rewards the market in the form of virtual currency to motivate sharing and commercializing personal and professional photos.

Este proyecto ha sido financiado gracias al Ministerio de Economia y Competitividad dentro del Programa Estatal de Investigación, Desarrollo e Innovación Orientada a los Retos de la Sociedad, en el marco del Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016 (Retos Colaboración) con expediente número RTC-2014-2566-7